I ignored the CloudSole ads for weeks. Not because I didn't have foot pain — 11 years as an electrician in Tampa, crawling under houses, climbing ladders, standing on concrete job sites all day, foot pain stopped being a complaint and started being background noise a long time ago. I ignored the ads because I've been burned by "viral" products before and I didn't feel like adding another one to the list.
What changed my mind wasn't an ad. It was three different guys on my crew — on three different jobs — mentioning CloudSole without me bringing it up. Not pushing it. Just mentioning it the way you mention something when it actually worked. I ordered from their site that week. Thirty days later I'm writing this.
I tested four specific claims: all-day comfort on hard surfaces, heel pain relief, the height boost they advertise, and whether the insoles held up past the first two weeks. Here's what I found on each one.