Let me back up.
I've been in the trades for eleven years. Electrician. Commercial and residential, so I'm on job sites, in crawlspaces, on concrete, on ladders — basically whatever the day calls for. My feet have taken a beating for most of my adult life and I always just assumed that was the deal. You work hard, your feet hurt. That's the job.
About two years ago the heel pain started getting bad. Not "tired at the end of the day" bad — sharp, stabbing, first-step-out-of-bed bad. The kind where you limp for the first ten minutes of the morning and try to hide it from your crew. I looked it up. Plantar fasciitis. Classic case, apparently super common in guys who do what I do.
So I did what most of us do. I went to Amazon, searched "insoles for work boots," sorted by rating, and picked something with "cloud" in the name for $12.99. Felt pretty good in the store — I mean, in my hand. Soft. I figured soft equals comfort.
It helped for maybe three days. Then nothing. Back to counting the minutes until I could rip my boots off.
Over the next several months I tried four more pairs. Different brands, same price range, same result every single time. Two or three days of mild relief, then right back to square one.
I started to think I just had bad feet. Like, maybe my situation was unfixable.